Supermarket Fires Fabio The Robot After Alarming Its Customers

Scaring customers is a no-no
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Technocrat inventors are shocked when their inventions are rejected by actual people, but in this case, Fabio was a total loser and customers of the grocery store made it very clear. Fabio was put back in his box and shipped back to its inventor. ⁃ TN Editor

Fears that robots could take the jobs of humans may be premature after Britain’s first cyborg shop assistant was sacked after a week of confusing customers.

In an experiment run by Heriot-Watt University for the BBC’s Six Robots & US, Scottish supermarket chain Margiotta was asked to trial ‘ShopBot’, who they affectionately named ‘Fabio’.

Fabio was programmed with directions to hundreds of items in the company’s flagship Edinburgh store and initially charmed customers with his ‘hello gorgeous’ greeting, playful high fives, jokes and offers of hugs.

“We thought a robot was a great addition to show the customers that we are always wanting to do something new and exciting,” said Elena Margiotta, who runs the chain of shops with father Franco and sister Luisa.

But within just a few days, the robot was demoted after giving unhelpful advice such as ‘it’s in the alcohol section’ when asked where to find beer. He also struggled to understand shoppers’ requests because of the ambient background noise.

Banished to an aisle where he was only allowed to offer samples of pulled pork, Fabio started to alarm customers who went out of their way to avoid him.

While human staff managed to tempt 12 customers to try the meat every 15 minutes, Fabio only managed to two.

Luisa Margiotta, soon realised the robot was actually putting off shoppers.

“Unfortunately Fabio didn’t perform as well as we had hoped,” she said. “People seemed to be actually avoiding him.

“Conversations didn’t always go well. An issue we had was the movement limitations of the robot. It was not able to move around the shop and direct customers to the items they were looking for.

“Instead it just gave a general location, for example, ‘cheese is in the fridges’, which was not very helpful.”

However when Franco Margiotta, who built the business from scratch, told the little robot they would not be renewing his contract, Fabio asked: “Are you angry?” and some staff were reduced to tears when he was packed away and shipped back to Heriot-Watt.

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