The head of Ring, Jamie Siminoff, thought it would be good to appear in this dystopian Super Bowl ad. He is clueless that the Internet is condemning him: finding your lost doggie is one step removed from finding anything and anybody. Watch this video to see how the Ring dragnet turns on the "searchlights": Are Amber and Silver alerts next? It is estimated that tens of millions of Ring cameras have been installed. Keep an eye out for Milo.
With Ring, American Consumers Built A Surveillance Dragnet

Posted By: Jason Koebler via 404 Media February 11, 2026
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