Facial Recognition Coming To Hotels, Making Check-In Easy But Creepier

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Hotels are being retrofitted from top to bottom into “smart hotels” where everything is controlled by apps, AI and robots. Ostensibly, maids still have a job to make up rooms after a stay. Facial recognition is your ticket to VIP treatment. ⁃ TN Editor

Alibaba has created the hotel of the future and it’s wild, wonderful, and just a little creepy. FlyZoo, which is reportedly a Chinese pun for “must stay,” is a 290-room ultra-modern boutique hotel in Hangzhou, China that lets guests play with technology, check in with ease, and spend the night in the future for a low price of around $205—and at the cost of your privacy.

Thanks to technology culled from across Alibaba’s vast network of companies, most notably Fliggy, Alibaba’s online travel platform, guests can immerse themselves in the crossroads of hospitality and technology. As Skift reports, it all starts with booking through an app, where guests can pick a floor and a view, exploring the minimalist room.

Check-in is a breeze, too, especially for Chinese guests who can use the app to scan their faces to expedite the process (for now foreign guests must use lobby kiosks). No need to pick up a key from the lobby, because the elevator will scan your face and take you to the correct floor, and your face will open the room door.

Once inside the room, requests for water, new towels, extra pillows, and more will be taken by Ask Genie, Alibaba’s Alexa-like assistant, and a three-foot tall robot will deliver the goods. Too hot? Too cold? Too many lights? Ask Genie to shut the curtains or crank up the heat.

Hungry guests can head to the hotel restaurant where a robotic bartender is mixing up drinks and food ordered via the FlyZoo app will be delivered by other robots. Forget your wallet? No problem: Face-scanning technology will send the charges straight to your room bill.

The hotel’s technology is impressive, because as Skift notes, Alibaba had a lot of tech to pull from: There’s Fliggy providing user experience design, Damo Academy for artificial intelligence, data analytics labs, and robotics, and Tmall Marketplace for marketing.

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