Fans attending the Baltimore Ravens’ home opener on Sunday will be leaving more than empty cups, nacho tins, and possibly their team spirit when they exit M&T Bank Stadium: Guests can leave their DNA to be tested if they take part in the team’s latest promotion.
In a new spin on game-day promotions, the Ravens will gift 55,000 attendees at Sunday’s game against the Cleveland Browns with a free DNA test from Orig3n Inc.
While the promotion, dubbed Ravens DNA Day, could give fans a brief look into their genetic makeup, it also poses several privacy questions and concerns about misleading results.
How Does The Promotion Work?
Fans entering M&T Bank Stadium will receive a Raven’s-themed Orig3n DNA kit, complete with materials that exclaim “purple and black are in your genes — now find out what else is.”
The Baltimore Sun reports that the kits will offer “insight into your mind, body and health.” Specifically, they will test four genes, including those that determine if a person has enhanced performance in power and spirit activities, as well as a gene that can predict an increased risk of low levels of Vitamin D.
Those taking part in the test, simply swab the inside of their cheek with the provided materials, and drop the sample into bins located in the stadium.