Reminiscent of a scene out of Space Balls (Perri-Air anyone?), a Canadian startup, Vitality Air, is selling bottled air from the Rocky Mountains. It may have started out as a joke, but citizens of smog-choked cities in eastern China are buying it up.
“A gag gift, that’s how it started off, but you know what? There’s actually a lot of demand for this in … highly polluted countries,” co-founder Moses Lam told the Canadian National Post. The company was founded by Lam and Troy Paquette more than a year ago, but only began selling in China less than two months ago.
The idea came when Lam sold a bag of fresh Canadian air on eBay for 99 cents. That’s steep enough for something that most people have always considered free. But when a second bag bidded up to $168 “we thought ‘hey, we might have a market for this,’” Lam said.
And people can’t get enough of it. “Our first shipment of 500 bottles of fresh air were sold in four days,” Lam told The Telegraph. Flash forward to earlier this week: the company shipped 4,000 more bottles to China, most of which has been bought.
The company claims that its products can help with “hangovers, alertness and working out” while also being “your solution to pollution.” The startup is struggling to keep up with demand. Each bottle is filled by hand in the Rockies. They “fill massive cans through clean compression,” the company explains on its website, then they bottle it individually at their facility in Edmonton. And they even perform a “comprehensive check” after each can is filled for safety before shipping it out.
Just how much does a bottle of Rocky Mountain air cost you? A 7.7 liter bottle of Lake Louise or Banff air will run you about $32 Canadian dollars ($23 U.S. dollars). The bottle contains “fresh clean air,” which contains 78 percent nitrogen, 21 percent oxygen and a small amount of other gases. If you’re in search of “pure premium oxygen,” Vitality Air has you covered, as well. Their “pure oxygen” bottle contains 97 percent oxygen and a small amount of other gases. The startup claims it “provides upwards of 200 inhalations” for $28.99 Canadian dollars ($21 U.S. dollars).