Now that alternative media types (like Tucker Carlson and countless conservatives) have returned to Twitter, Musk wraps them all up and delivers them into the belly of the beast. ⁃ TN Editor
Update: It’s official – moments ago NBC confirmed that its head of advertising is leaving the company…
NBCUniversal today announced that Linda Yaccarino is leaving the company, effective immediately. Mark Marshall, currently President, Advertising Sales and Client Partnerships, will become interim Chairman of NBCUniversal’s Advertising and Partnerships group, reporting to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.
Mike Cavanagh, President of Comcast Corporation said, “We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built. Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best.”
Linda Yaccarino said, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team.”
For a taste, here is Yaccarino interviewing Musk three weeks ago…
Are Twitter’s days of encouraging free speech and independent thought numbered… or is Musk, just days after unveiling that Tucker is joining, playing 4D chess?
Just hours after Elon Musk announced he had picked a new female Twitter CEO candidate, the WSJ revealed the identity of the person in talks to become the next CEO of the world’s most important social network: it is Linda Yaccarino, who is currently NBCUniversal’s influential head of advertising.
Yaccarino, who is chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service.
Elon Musk, Twitter’s owner, said in a tweet Thursday that he had hired a new CEO, but didn’t say who it was. “She will be starting in ~6 weeks!” Mr. Musk said in the tweet.
In some ways, Musk’s pick of Yaccarino is not a surprise: as Chair of the Advertising Council’s Board of Directors and arguably NBCU’s top advertising exec, she is meant to fill a critical void at the new Twitter: that of advertising. After all, despite having massive traffic, Musk’s social network – which as a reminder cost him $44 billion – has been hemorhaging ad revenue as woke brands have abandoned the website.
Of the top 100 advertisers on Twitter before Mr. Musk bought the company, 37 spent nothing on Twitter advertising during the first quarter of this year, according to market-intelligence firm Sensor Tower, while an additional 24 brands reduced their average monthly Twitter ad spending by 80% or more.
As such, it will be Yaccarino’s job to convince advertisers to return: Yaccarino, who oversees roughly $13 billion in annual ad revenue, is well-known for her tight relationship with marketers and ad agencies. Yaccarino has a reputation for hard-nosed negotiating tactics, and media buyers have described her as the “velvet hammer.”
Musk’s announcement of the new CEO came days before one of the biggest events of the year for NBCU, the company’s annual pitch event for advertisers, known as the upfront, which is scheduled for Monday in New York. And according to the WSJ, an NBCU spokesman said Ms. Yaccarino is in back-to-back rehearsals for NBCU’s upfront.
On the other hand, the hiring of Yaccarino to head the social network which in recent months has become the bane of liberals and progressives through its encouragement of free speech and independent thought, both of which are despised and suppressed by the left, could be a problem.
For one, according to her LInkedIn profile, Yaccarino is the “Chairman of the WEF’s Taskforce on Future of Work and sits on the WEF’s Media, Entertainment and Culture Industry Governors Steering Committee. She is also highly engaged with the Value in Media initiative.” Most recently, she delivered the following speech in Jan 2020: ‘World Economic Forum: Creating the Workplace of the Future by Focusing on People.”
Additionally, in 2014 Yaccarino joined the Ad Council Board of Directors and became a member of the Executive Committee in 2015. She first served as Vice Chair before her appointment to Board Chair from 2021-2022.
And then there’s this: in 2021-2022, as Ad Council Chair, “Yaccarino partnered with the business community, the White House, and government agencies to create a COVID-19 vaccination campaign, featuring Pope Francis and reaching over 200 million Americans.”
Know the facts! The @AdCouncil is working to inform Americans on why we must embrace an FDA-approved #Covid vaccine and how to go about it. We're almost there, let’s cross the finish line. @lisaesherman https://t.co/AUv9tf9IFb
— Linda Yaccarino (@lindayacc) November 24, 2020
As an industry advocate, Yaccarino has called for a return to values-based, trusted partnerships, spotlighting the most important issues facing her colleagues and peers. As 2021-2022 Ad Council Chair, Yaccarino partnered with the business community, the White House, and government agencies to create a COVID-19 vaccination campaign, featuring Pope Francis and reaching over 200 million Americans. At NBCU, she uses the power of media to advance equity and helps to launch DEI-focused initiatives, including BOLD, a program for employing veterans; #ShesMy, a campaign to uplift women and girls; Scene in Color, a collaboration with Target to elevate emerging BIPOC film creatives; and a partnership with Telemundo to release a Latina-centric storytelling guide.
Musk = puppet, a nice man with a lot of honey to deliver…
It’s weird, but she even LOOKS WEF!?
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I don’t trust Elon Musk. He is the Bill Gates of this generation. Gates was the cool computer nerd when he came on the scene but we soon learned he was really a Deep State monster. Musk appears to be cut from the same cloth.
Musk is deep state. All his companies are financed by the government. He says one thing then does the exact opposite. All his companies line up with the WEF agenda. These SOBS just want us dead so they can have the planet to themselves. There are no heroes coming to save us. They are anti-human monsters.
“Tucker Carlson … returned to Twitter” No surprise Tucker picks Twitter, a propaganda tool of the criminal establishment, again revealing his real function … Fox News owner Murdock’s alleged “paying out” Tucker and his “censoring” and this alleged issue are all part of the dog and pony show to hoodwink the ever idiotic public… Anyone who cheers for him and “thinks” he’s a “good guy” is only exposing their own stupidity and proving that they’re deeply asleep. “We’ll know our Disinformation Program is complete when everything the American public believes is false.” —William Casey, a former CIA director=a leading psychopathic… Read more »
For a woman of her world experience she still hasn’t learned not to cross her legs when wearing a short skirt.
Elon’s idea of “free speech” is NOT free speech. Bury what you don’t like, they can “say” it, but you can bury it and hide it with your algorithms, not “broadcast” it certainly on an equal footing with everybody else saying anything else; and what’s important is that there is a VALUE JUDGMENT made by SOMEONE about what gets buried and what gets “broadcast”. There is no “democratic” sorting out of what should be heard by people in general choosing to hear it or not to hear it; it’s the self-appointed oligarchs again dictating and pretending that well, we have… Read more »
Been saying it since he went rogue on the Twitter thing. NO! He is not one of us. He is one of them. Get it, people. Stop worshipping him. It’s disgusting.