Banners reading ‘You can’t watch your kids 24/7, but we can’ were put up in Times Square and other central sites on Monday night, alongside fake street signs saying ‘Caution, Facebook sells your data’.
Many of the billboards also included the face of New York senator Chuck Schumer, whose daughter works as a product marketing manager for Facebook, with the hashtag #ZuckSchumer.
One version asked, ‘Conflict of interest?… The daughter of Chuck is working for Zuck’ alongside a thumbs-down image modeled on Facebook’s ‘like’ icon.
Others showed Zuckerberg’s face cut 50-50 alongside Schumer’s, with each one molding into the other and the blue Facebook logo at the bottom.
Disgraced former congressman Anthony Weiner, who was recently sentenced to 21 months in prison for sexting a minor on platforms including Facebook, was also featured in the campaign.
His likeness was seen topless while taking a selfie, echoing one of the now-notorious snaps he sent to the 15-year-old girl while his wife Huma Abedin was working as a campaign aide to Hillary Clinton.
Sabo put up posters by sites including the Rockefeller Centre and Prospect Park in Brooklyn before finishing his stunt at Facebook’s headquarters in Greenwich Village.
His latest attack comes as Facebook reels from a scandal that erupted following revelations it handed data on at least 50 million unsuspecting Facebook users to a Trump-affiliated political consultancy firm.
Cambridge Analytica harvested data from users’ profiles without their permission then used it to target U.S. voters based on psychological profiling.
Zuckerberg has been branded a hypocrite over the scandal, particularly after a promise he made in 2009 that Facebook would ‘never sell your data’ resurfaced on the Internet.
The pledge was made in an interview which was posted onto Twitter by NSA whistleblower Edward Snowden.
This is not the first time Zuckerberg has been targeted by the secretive street artist, who goes by the online moniker @unsavoryagents.
In August last year, posters cropped up in several Californian cities bearing the slogan ‘F*** Zuck 2020’ in a reference to his alleged presidential aspirations.
That stunt led to Sabo’s Facebook page being taken down on the grounds that the works constituted hate speech. Sabo’s page is now again live but has not been updated since March 13.
The street artist has not mentioned his latest escapade on Twitter either, aside from a message saying ‘only a small handful of people know I am in New York’ after his Jeep was allegedly stolen while he was away.