Stampede: Companies Jump On ChatGPT To Automate Daily Business Tasks

• Generative AI and tools like ChatGPT have led to a boom as big tech companies and startups alike race to integrate it into their products.
• One promising application that could be commercialized in the near future is harnessing the power of a chatbot to quickly write and automate emails with a little bit of personalization.
• Microsoft and Salesforce announced new products this week with that exact feature.

AI chatbots are already being used to send custom email pitches. It shows how AI like ChatGPT may soon play a significant role in business, with companies like Salesforce and Microsoft beginning to offer tighter integration between the chatbot and their software.

A recent viral Tiktok showed how it’s possible to use ChatGPT integrated with Google Sheets to write ten custom LinkedIn messages to executives asking for a meeting. It identified different potential companies in an industry and their CEOs, and generated different outreach notes for each one, including a unique question to ask.

Welcome Salesforce EinsteinGPT! pic.twitter.com/kQD3z3QcO6

— Marc Benioff (@Benioff) March 7, 2023

“I think we’re at a very interesting inflection point of how we’ll begin to use AI in the future in our day-to-day lives that wasn’t as easily accessible even six months ago, before ChatGPT was more readily available to the public,” said Alex Klufas, a creator who makes videos focused on working in the tech industry.

The video — and previous viral posts displaying similar techniques — clearly struck a nerve, with 2.5 million views, and scores of comments asking how it worked.

Generative AI and tools using large language model (LLM) techniques like ChatGPT have led to a boom as big tech companies and startups alike race to integrate software capable of producing content that resembles something a human would write.

Few LLM-based products are actually making money. Microsoft and Google are working to integrate next-level chatbots into search engines. Companies are working on using these bots to write marketing copy or computer code.

There’s one particularly promising application that could be commercialized in the near future: Using the power of a chatbot to quickly write and automate emails with a little bit of personalization, perhaps for sales, marketing, or personal networking. Microsoft and Salesforce announced new products this week with that exact feature.

Financial analysts at Credit Suisse pointed to email generation several times in a note earlier this month as a concrete and near-term use for the technology. The analysts estimated Microsoft’s recently announced generated AI sales features could help it take market share and potentially add over $768 million in annual revenue.

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